PR writing tips for 2023

Tips on how to improve your PR writing skills in 2023 including avoiding over-reliance on technology, practicing and finding a skilled mentor or coach.

Nathalie Tuck

4/28/20233 min read

silver MacBook showing writting example
silver MacBook showing writting example

PR writing tips for 2023

You might think that it is unnecessary to develop your PR writing skills in today’s world of generative AI but whether you are a student, a professional, or simply someone who enjoys expressing thoughts and ideas with others, mastering the written word remains a necessity. In this blog we share our top tips on becoming a skilled writer, which includes avoiding over-reliance on technology, finding a writing mentor, and practicing your craft.

Avoid Over-Reliance on Technology...

While technology can be a valuable tool for improving your writing, relying on it sparingly is important. Grammer-checkers and copy generators are helpful, and they can even be programmed to allow for specific styles, but they cannot replace original thought or creativity.

AI models are trained on large datasets of existing content, which means that the content they generate is often based on something somebody else has already said. While AI can provide you with new combinations of these ideas that might result in unique content, regenerative AI can not create an entirely new thought.

AI-generated content can be high-quality, but it's important to carefully evaluate and edit the copy to ensure that it meets your specific needs and standards and is adapted to reflect your views.

Instead of relying solely on technology, try to develop your own storytelling skills first. Once you feel confident in your own abilities you might want to use AI for research or to consolidate large sets of information but remember to fact-check the results and run outputs through a plagiarism checker.

Take the time to read over your work carefully, reading your work aloud works wonders. It’s also useful to have at least one other person review your content to ensure your ideas are breaking through. AI and other editing tools won’t be able to give you that level of feedback, which is critical to breaking through the clutter.

The Best Way to Improve Your Writing Skills is to Write

The most effective way to improve your writing skills is to practice writing regularly. This means setting aside time each day or week to write, even if it's just for a few minutes. The more you write, the better you will become at expressing your ideas clearly and concisely. As you become more comfortable, you can gradually increase the length and complexity of your writing.

It's important to remember that writing is a process, you don’t need to write an article in its final order. Write down a list of topics or thoughts you want to include. Each paragraph is a new idea or thought. So, if you want to start in the middle and then write your intro and summary last that’s okay. The only rule is to start somewhere. The rest will follow.

The more you do this, the quicker the process will become. You will learn about your writing style and what works best for you. You can even try different writing exercises, such as journaling, writing prompts, or even taking minutes in meetings. The more you write the more you will want to write.

Find a Mentor or writing reviewer

Another effective way to improve your writing skills is to find a mentor who can provide feedback and guidance. A mentor can help you identify areas for improvement, such as grammar, syntax, or tone, but most importantly give you feedback on what's missing or not gelling. They can also offer encouragement and support as you work to improve your skills. Sometimes, all we need is a little reassurance that we are on the right track.

Finding a mentor can be as easy as reaching out to a friend or colleague, or finding a forum or group online. Alternatively, you can also seek out professional writing coaches or editors who can provide more structured guidance and support.


In conclusion, improving your writing skills doesn't need to be a chore. It remains a much-needed skill. By practicing regularly, seeking out feedback from others, and avoiding over-reliance on technology, you can become a more effective and confident communicator.